This might be the most wholesome Super Bowl ad we’ve ever seen. It’s also a super expensive thank you.

David MacNeil, the CEO of car accessory company WeatherTech, loves his dog. In fact, last year he featured Scout — his beloved golden retriever — in the company’s Super Bowl ad. You see, the company doesn’t only sell floor mats. They also sell a whole line of pet accessories too.

Unfortunately, Scout got very sick after that. He developed an aggressive blood cancer called hemangiosarcoma last Summer. He also had a tumor on his heart. The poor pup was given a one-percent chance at survival. However, Scout is a fighter. And so is MacNeil.

“There he was in this little room, standing in the corner … and he’s wagging his tail at me,” MacNeil told WMTV. “I’m like, ‘I’m not putting that dog down. There’s just absolutely no way.’”

A team of doctors at the University of Wisconsin School of Veterinary Medicine were up to the task. Through a series of chemotherapy treatments, Scout’s tumor shrank over 90%. It’s now almost entirely gone. MacNeil was so grateful for Scout’s recovery that he spent $6 million on a Super Bowl ad to thank the vets who saved Scout.

“I’m alive thanks to a cutting-edge program at the University of Wisconsin School of Veterinary Medicine,” says a voice pretending to be Scout in the ad.

The commercial ends with a call for viewers to donate money, with 100% of fund going to the University of Wisconsin’s veterinary school.

You may think that’s a lot of money, but MacNeil clearly has cash to spare. He’s the sole owner of WeatherTech, a company that has been hugely successful in the car accessory business. MacNeil once spent $70 million on a 1963 Ferrari 250 GTO and owns an $80 million yacht. He is rumored to own a small fleet of expensive classic cars as well. Although his exact net worth isn’t known, since WeatherTech is a private company, he’s clearly very rich.

So what’s a mere six million to showcase your goodest of good boys, right?

Scout is a very good boy. Just look at him.

Screenshot: YouTube

Devon is a writer, editor, and veteran of the online publishing world. He has a particular love for classic muscle cars.