Canada’s two premier automotive shows are moving entirely online.
The Canadian International Auto Show in Toronto, as well as the Montreal International Auto Show, will be held exclusively online in 2021. There will be no in-person events due to the ongoing uncertainty of the pandemic.
Toronto’s virtual show will be held online in its original timeframe. It will run from February 12 to 21.
“It will be the world’s first virtual auto show and run as a true event — one that excites and drives the new car consumer market in the critical spring buying season,” said David McClean, Director of Marketing at the Canadian International Auto Show. “As the automotive landscape changes, the Canadian International Auto Show changes with it, leading the way in terms of how the automotive world connects with consumers.”
The Montreal event will take place from January 20 to 24. They will make their online show free of charge for participants to attend.
“It would have been easy to make the decision to just skip a year, but we wanted to keep this tradition going in January despite the absence of the in-person event,” said Montreal International Auto Show President Francois Boisvert in a written statement.
“Our goal, above all, is to stay true to our mission, and to continue offering Quebecers a platform that allows them to discover a complete offer of the automotive market, and assist them in their mobility choices, all presented in one place,” added Boisvert.
Details of the line-up and automotive showcases for the 2021 events in Toronto and Montreal have not yet been released. We’ll have to wait and see if other major auto shows (New York, Chicago, Detroit, Geneva) announce similar plans for 2021.