Nissan has changed its iconic logo.
The Japanese automaker revealed the redesigned logo, along with its new Ariya all-electric crossover vehicle that is scheduled to debut in 2022. The Ariya will be the first vehicle to feature the new Nissan logo when it hits dealership floors. It will eventually be added to all future models too.
Light and Flexible
The new logo is not radically different from the old one. It’s still a circle intersected by “Nissan” in capital letters. The old logo was sometimes fondly referred to as “hamburger shaped.” However, the new logo should that comparison. The brand name is more freestanding with this new logo. It has less of a physical connection to the circle that it intersects.
The circle is also incomplete in the new logo. Instead, there’s a small gap where the Nissan name bisects it. The old logo’s outer ring was a solid circle, in contrast. Another noticeable change is in the spacing of the lettering, which is now more pronounced.
Nissan says it began the redesign process in 2017. The aim was to make the new logo “thin, light and flexible.” Another requirement was to make it look good when illuminated on future electric vehicles. They will have 20 LEDs lighting up the Nissan logo on the front of the car.
Adapting to Digital Use
Like other automakers who’ve changed their logos recently (including Volkswagen and BMW), Nissan’s new logo is flatter and simpler. That makes it better for adaptation to digital use. The logo will start to appear across the brand’s various platforms gradually, Nissan said in a news release.
The Nissan Ariya SUV will go on sale in the U.S. in 2021. It will be Nissan’s second fully electric vehicle, after the Leaf hatchback. Nissan says the Ariya will offer up to 300 miles of driving range on a single battery charge. That’s better than the Leaf’s maximum range of 226 miles per battery charge. Stay tuned for a more in-depth article about the Aryia!