The Ford F-150 pickup truck has consistently been the bestselling vehicle in North America since 1977. But now, a new calculation quantifies just how popular the F-150 truck is among consumers.

A calculation by Autoweek shows that Ford sold an average of 900,000 F-150 trucks annually over the last three years. If you divide that by 365 days, the company sells 2,486 F-150 trucks per day. Every single day. That translates to 103 F-150s sold each hour. 24 hours a day, seven days a week. In all, Ford has sold 1.7 trucks per minute, every minute of the day, for the past three years.

That’s impressive!

According to Autoweek, if the F-150 were its own brand, it would be bigger than McDonald’s. In 2018, the average transaction price for an F-150 was $47,174 according to Kelley Blue Book. Ford moved more than 909,000 versions of the pick-up truck that same year. That’s almost $43 billion in truck revenue alone.

Loyalty among F-150 owners is also extremely high. Ford commissioned a study of its F-150 owners and found that 82% of them would give up their television and movie streaming services for a year before giving up their favorite pickup truck. More results from that survey say that 79% would give up drinking alcohol, 71% said they would give up coffee, and 47% would give up their smartphone before their F-150. That’s serious staying power!

Scrutiny of F-150 trucks sales and its owners comes days ahead of the unveiling of the 14th-generation F-150 truck. The new F-150 is expected to focus more on the interior. There will likely be a new infotainment screen and new luxury features options, including a sleeper seat. More details are expected to be revealed by Ford later this week.


Devon is a writer, editor, and veteran of the online publishing world. He has a particular love for classic muscle cars.