Luxury cars are a serious symbol on the road – and when you own a luxury car, you enjoy the perks of privilege, of advanced features, and of stellar performance. However, in order to own a luxury car, you can expect to pay anywhere from $60,000 to sky-high prices of $100,000 or more.
However, there’s one way to save on a new luxury car: shop at the end of the year. If you’re looking to get behind the wheel of a luxury car without paying a high price, here’s why the end of the year is the best time to shop and buy.
The End of the Year Is the Best Time to Buy
Although automakers offer sales through the year, there’s one sale you need to check out if you’re looking to buy a luxury car for less: the end of the year sale.
While Labor Day, Presidents’ Weekend, Memorial Day, and other holidays bring big sales on the newest cars, the end of the year sees the biggest sales with the best discounts. That’s because, Kelley Blue Book reports, dealerships have plenty of incentives to move cars and make sales during the holidays.
Before the end of the year arrives on December 31, automakers encourage dealerships to move as many cars as they can – especially if there are still current-year models sitting on the lot. Who wants to arrive at a dealership and buy a 2018 model when it’s 2019? So, automakers encourage dealerships to move cars however they can with sale pricing, incentive offers, low financing, and even cash back. And they’re even willing to lose money, according to Kelley Blue Book.
In addition to the end of the year pressure, salespeople themselves have goals to meet. With monthly sales targets and end of the year sales targets on the line, the salesperson you meet at your local dealership needs to sell vehicles in order to meet their targets. If they do so, they’ll likely earn a cash bonus – and that’s an incentive that makes salespeople more interested in offering you a low-priced deal.
Holiday Sales Run Through January 1
You’ve likely seen the commercials and the billboards – until the new year arrives on January 1, automakers are running big holiday sales events. And these sales are the biggest offered all year.
From Happy Honda Days to Toyota-thon to Subaru’s Share the Love event, automakers offer some of their best-known sales during the holiday season. During this time of giving and gifting, many people are looking for an affordable car to wow their loved ones. And even if you’re shopping for a luxury car, you can score a significant discount thanks to these holiday promotions.
As Autotrader explains, the deals you see during holiday sales events at your local luxury auto dealerships really aren’t too good to be true – they’re well worth shopping and considering. Though these sales are designed to help dealerships clear out the last of this year’s models, it’s the only time a dealership’s sale event is really offering great prices. And because the holidays are only around for a short time, you won’t see these deals once January 1 arrives.
Which Luxury Models Are Seeing Discounts?
So, if you’re shopping for a luxury car during these end of the year sales, which models are seeing the best discounts? There are plenty of straight discounts, slashing thousands of dollars off MSRP prices, as well as financing and incentive offers.
Right now, as 2018 draws to a close, you can find deals on some fantastic luxury cars. The new 2019 Infiniti QX60, a 3-row SUV that’s spacious and reasonably priced for such a sizable model, is seeing discounts of $3,000 off, U.S. News reports. The 2018 Volvo V90, one of the most elegant luxury SUVs with a comfortable interior, is being discounted by up to $7,750 according to U.S. News. And if you want to own a new Buick, the 2019 Envision is seeing discounts of up to $8,143 – making this luxury car a seriously affordable choice according to U.S. News.
And these are only a few of the available deals and discounts you’ll find at luxury car dealerships across the country. Start your search for a new luxury car by searching online for the current end-of-year discounts available at dealerships near you. And don’t forget to look into the incentives you can get from visiting a dealership and checking out the latest holiday sales.