BMW has developed a data hub with Amazon’s cloud computing division. It’s yet another sign of how companies are increasingly using “big data” to boost efficiency. BMW’s new “cloud data hub” has proved its value already. When the pandemic began to impact auto production in the spring, data from Amazon Web Services (AWS) enabled BMW to see which supplier plants had problems. They were then able to react as quickly as possible.

BMW and AWS have been working together since 2015. They have spent the last 18 months jointly developing the carmaker’s data hub. Up to 5,000 BMW employees will also be trained to use AWS technologies to make better use of data. The results should allow the company to make smarter business decisions.

The hub uses artificial intelligence and machine learning to predict consumer demand for BMW vehicles. That should help them order the right parts from suppliers, comply with regulations across different markets, and automatically check requirements needed to design new vehicles.

The global market for cloud storage services is expected to grow from $50.1 billion in 2020 to $137.3 billion by 2025, according to market research firm Markets and Markets. Last week, Canadian technology specialist BlackBerry said they had also developed an AWS cloud-based software platform. It was designed to help automakers and suppliers standardize vehicle data.


Devon is a writer, editor, and veteran of the online publishing world. He has a particular love for classic muscle cars.