Subaru is one of the most prolific car manufacturers of our time. Whether you’re in the market for an SUV, a minivan, or a sports car, Subaru has got you covered. With a hard-earned reputation for innovation, quality, and value, it’s easy to see why Subarus are such a popular choice.

However, given the events of the past year, we may be likely seeing a drop in price for 2020 Subaru models. So, if you’re looking to retire your faithful daily driver, here are some of the reasons why you should consider snapping up a vehicle from Subaru’s 2020 lineup.


Why Subarus May Be Seeing a Drop in Prices

Dealers Clearing Off Old Stocks

Car dealerships fulfill an important role in a manufacturer’s supply chain. They essentially function as distributors for car manufacturers. The vehicles that you see on the showroom floor are purchased from the manufacturer and sold directly to you.

Problems occur when dealers are not able to clear off previously purchased stocks. This can happen if a particular model is unpopular or circumstances make it difficult to liquidate said stock. This situation is then further compounded with the release of new models. After all, if a car manufacturer is to remain relevant, they will need to consistently release new models on a regular basis.

As the needs of its customer base evolve, manufacturers must expand their range of cars on offer in order to remain relevant. Nothing is worse than having a lot packed with outdated cars and no buyers on the horizon.

From a recent report by TorqueNews, Subaru is offering its U.S.-based dealers various incentives, such as zero-percent financing for 63 months, to help them clear out old stock. For a manufacturer that typically does not offer incentive programs, this is major news. Based on the bulletin, the Japanese manufacturer is slashing interest rates across the board.

This is done in order to reduce finance costs and the actual cost of ownership itself. Cheaper cars would naturally mean higher sales, which is vital if car dealers expect to clear their stock of vehicles.

To Entice New Customers

It’s no surprise that the U.S. auto market is a competitive one. Brands like Honda, Toyota, and Nissan regularly dominate most popular car lists in America.

Because of this, Subaru has long been attempting to grow its market share. From offering a wider range of models to stepping up their advertising program, the car manufacturer is hungry for a larger share of the pie.

The BRZ is one such example of how Subaru is attempting to appeal to a wider market. As a rear-wheel-drive, front-engine sports car at an affordable price, the BRZ is a popular choice for anyone looking to own their first sports car.

In order to compete with domestic and foreign car manufacturers, Subaru will likely look towards offering a more competitive pricing structure. As was mentioned before, Subaru has offered zero percent interest rates on models like the Forester, Outback, and Crosstrek. As consumers are likely to become more price-sensitive in the days to come, lower car prices are a surefire way to entice new customers.

Best Deals on 2020 Subaru Vehicles

Now that you’ve seen why 2020 Subaru models could be seeing a price drop soon, it’s time to take a look at what’s on offer. With their diverse catalog, you’ll have no trouble finding a 2020 Subaru model to suit your needs.

Here are some of the best deals available on 2020 Subaru models.

2020 Outback

Spacious and practical, the 2020 Outback is without a doubt one of Subaru’s most popular models. With a generous carrying capacity and seating for five, the Outback will get you and your equipment anywhere you need to go in comfort.

The MSRP for the 2020 Outback starts at $26,645 with a monthly payment of $710 for 63 months. With the financing offer from Subaru, this drops to $530 over a span of 63 months, which saves you a total of $690.

2020 Forester

Subaru’s long-serving SUV, the Forester is the vehicle of choice for suburbanites looking for adventure. Equally comfortable in the sticks and the city, the Forester gives you everything in one complete package.

The 2020 Forester starts at $24,495 with monthly payments of $667 per month for 63 months. However, with Subaru’s zero percent interest offer, you’ll only need to pay $651 per month over a period of 63 months. All of this nets you savings of $1008 for the entire purchase.

2020 Legacy

The Legacy is Subaru’s midsize sedan with teeth. Inspired by the company’s rally heritage, the 2020 Legacy comes with all-wheel drive and a turbocharged boxer engine. Enjoy the perfect mix of power and convenience in one complete package.

Starting at $22,745, pre-incentive monthly payments come up to about $385 per month. With the incentive offer, you can enjoy savings of $567 with a monthly payment of $376.

2020 Impreza

The 2020 Impreza is Subaru’s compact sedan built for city driving in mind. Small in size but large in value, the Impreza is the more civilized version of the WRX.

If you’re interested, the Impreza’s MSRP begins at $18,695 with monthly repayments of $304 pre-incentive. From now until March 1, you’ll only need to pay $297 every month, which nets you up to $441 in savings.

2020 BRZ

Rear-wheel drive and perfectly balanced with a high-revving 2.0-liter boxer engine, the BRZ harks back to the days of classic sports cars. Built in conjunction with Toyota, the BRZ is the perfect entry-level sports car.

You can own the 2020 BRZ for just $28,845. Prior to Subaru’s incentive offer, you would have to make monthly repayments of $469. Fortunately, with interest rates at just 0.9 percent, you can own the BRZ for just $458 per month. That’s a total of $693 in savings.

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